Insights

Benchmark Search Conference

We are fast approaching Click Consult’s ‘Benchmark Search Conference’ 2016

At Click Consult, we’re passionate about search marketing – and from the success of last year’s event, we know you...

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5 top tips to develop a content marketing strategy

Following on from our in depth dissection of content marketing strategy, we have drawn up a fantastic infographic for you...

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Personalisation before price: We are all individuals

Click Consult’s research reveals that consumer loyalty is won by appealing to individuals more than through bargains It’s a subject...

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The evolution of modern search marketing

What is sometimes underplayed by search marketing agencies and departments, and often overlooked from the outside, is that there is...

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Content marketing – how to survive in a world of free, unbranded content

It is altogether too easy for content to drown in a sea of other offerings, and with individuals online creating...

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Google Analytics tips – setting up a ‘dashboard’

Though all views in Google Analytics have a default ‘My Dashboard’, there is real utility in the creation of a...

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Paid search keyword strategy SlideShare

Following the popular recent paid search keyword eBook, Click Consult has distilled the information into an easy to comprehend seven...

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Click Consult’s campaigns make the list for the Performance Marketing Awards

Having been leading the way in the increasingly important field of campaign marketing, Click Consult’s efforts are paying dividends for...

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Google to attempt to combat extremism and radicalisation

With increased acknowledgement from world governments that much of the radicalisation that takes place does so online, Google’s own Doctor...

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PPC Calculations

There are some key calculations involved in judging whether a PPC campaign has been a success - and though some...

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PPC Buyer's Journey

Understanding the PPC buyer’s journey

Even for those involved in paid search, the journey a buyer embarks upon before reaching the point of conversion can...

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RAR rankings name Click Consult the 7th Best Agency in the North West of England

In a top 100 dominated by the South-East and specifically London, there are some areas of the North holding their...

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Writing effective ad copy

As we’ve been dealing with PPC ads in the blog lately, we’ve received a number of questions regarding the theory...

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Wheels coming off eCommerce

5 ways to avoid eCommerce failure

Although eCommerce is a vital part of business in the modern online world, there are a few things you need...

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Best practices for: AdWords

The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...

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