Analytics A 101 Guide To Successful Landing Pages By Chloie Brandrick - November 9th 2016 A landing page is a page consumers arrive at when clicking on an external link to your site, such as...
Organic Search (SEO) Q & A: Latest SEO Trends By Chloie Brandrick - October 21st 2016 Our Head of SEO Strategy Chris Rowlands has over nine years’ experience in SEO, he honed his strategic, technical and campaign...
Analytics Content Marketing & Digital PR 5 ways to target your content better By Chloie Brandrick - September 30th 2016 Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...
Organic Search (SEO) Paid Search (PPC) Social Media 5 customer loyalty killers By Chloie Brandrick - June 13th 2016 It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...
Click News Content Marketing & Digital PR Industry News Organic Search (SEO) Social Media We’ve won an award for our Oxfam campaign! By Chloie Brandrick - June 9th 2016 High quality content assets, a holistic approach and devotion to the client brand made our work on Oxfam Unwrapped one of...
Paid Search (PPC) PPC 101: Keyword strategy By Chloie Brandrick - May 12th 2016 Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...
Social Media Social media 101: How to refresh your strategy By Chloie Brandrick - April 28th 2016 Is your social media activity packing enough punch? Help is at hand to stop your brand’s social experience from going stale...
Content Marketing & Digital PR Top 5 tips for creating infographics By Chloie Brandrick - April 11th 2016 Everyone loves a good infographic. It's well established that humans prefer visual content: our brains process images more effectively than...
eCommerce 7 ways to turn customers off your eCommerce site By Chloie Brandrick - March 3rd 2016 The average eCommerce site has better odds of correctly guessing a coin flip than converting a customer. Are you making...
Click News A day in the life of Steph Walker, Content Executive By Chloie Brandrick - February 24th 2016 This month we drop in on Steph Walker from our Content Team to talk about wordsmithery, shenanigans and Game of...
Inbound Marketing What good email marketing looks like By Chloie Brandrick - February 19th 2016 Every day, we make snap judgements about which emails we open and perhaps even quicker decisions about which hold our...
Benchmark Conferences Industry News Organic Search (SEO) Searchmetrics’ Shyam Dattani on search trends for 2016 By Chloie Brandrick - December 21st 2015 We asked Shyam Dattani, a digital marketing specialist at search insights provider Searchmetrics, his views on the biggest search trends for 2016...
Content Marketing & Digital PR Social Media Best practices for sharing on social media – Part 2 By Chloie Brandrick - December 4th 2015 Social sharing is one of the most powerful ways of increasing the reach of your content. Here's Part 2 in...
Organic Search (SEO) A guide to hiring an SEO agency By Chloie Brandrick - December 2nd 2015 When your search marketing needs outgrow your in-house skill-set or capacity, engaging an agency can be a cost effective and flexible...
Industry News Organic Search (SEO) What is RankBrain? By Chloie Brandrick - November 16th 2015 RankBrain’s been getting a lot of media exposure recently, but it’s actually been part of Google’s core algorithm for quite...