Content Marketing & Digital PR Content marketing In Focus: 2020 predictions By Chloie Brandrick - January 8th 2020 As we move into a new decade, what will be the top priorities for content marketing strategies? We discuss personalisation,...
Industry News This week in search marketing [18/11/19] By Chloie Brandrick - November 18th 2019 A round-up of this week’s search marketing news… Thursday Google updates political ads policy Google will no longer allow political...
Benchmark Conferences Organic Search (SEO) Lukasz Zelezny’s SEO Tactics to Implement Tonight – Benchmark 2019 reviewed By Chloie Brandrick - October 28th 2019 Lukasz, an SEO Consultant who previously worked at uSwitch.com, began by apologising if his talk - was rushed, only he...
Organic Search (SEO) Walkthrough – Google My Business By Chloie Brandrick - October 28th 2019 Registering and regularly updating your Google My Business (GMB) page gives your brand free SERPs exposure and an opportunity to...
Industry News This week in search marketing [21/10/2019] By Chloie Brandrick - October 24th 2019 A round-up of this week's search marketing news... Google Ads testing new lead form extensions The function is currently in...
Paid Search (PPC) 101 – Programmatic advertising By Chloie Brandrick - October 17th 2019 Programmatic advertising accounted for 70% of all digital display ad spend in 2018, and is predicted to rise to 90%...
Industry News This week in search marketing [14/10/2019] By Chloie Brandrick - October 16th 2019 Monday Survey uncovers SEO challenges Zazzle Media’s second annual State of SEO Survey has assessed the value and ROI of...
Industry News This week in search marketing [23/09/2019] By Chloie Brandrick - September 25th 2019 Google's made a lot of announcements and headlines this week. Here's a whistle stop tour through them... Wednesday Google allows...
Benchmark Conferences Benchmark 2019 – What to expect from your day By Chloie Brandrick - September 4th 2019 It's now a week until Manchester's Benchmark Search & Digital Conference – the premium conference for in-house search marketers in...
Industry News This week in search marketing [02/09/29] By Chloie Brandrick - September 3rd 2019 Another month, another week in search; as the summer draws to an end, we bring you the roundup of everything,...
Organic Search (SEO) A day in the life of Sarah Macklin, User Focused Content Strategist By Chloie Brandrick - August 30th 2019 Luxury holidays, gardening, tyres and protein shakes - Sarah gets to cover a wide range of topics when writing for...
Industry News Ceuta International Conference 2019 launched By Chloie Brandrick - August 27th 2019 Key industry opinion leaders, global advisory groups, leading manufacturers and product innovators in the personal care industry will gather in...
Industry News Organic Search (SEO) Google’s ‘freshness update’ and what it means for the SERPs By Chloie Brandrick - August 2nd 2019 Google has announced it rolled out a ‘freshness algorithm’ in February which aims to ensure the featured snippets it displays ...
Content Marketing & Digital PR Paid Search (PPC) Video marketing is driving brand growth By Chloie Brandrick - July 31st 2019 Marketing spend on digital video continues to accelerate, with an increase for digital video budgets by 25% year-on-year Despite some...
Content Marketing & Digital PR A day in the life of Nicola Bodington, Campaigns & Social Executive By Chloie Brandrick - July 30th 2019 Campaigns, proofreading and penguins all feature large in the life of Nicola... Briefly describe your role as Campaigns & Social...