Organic Search (SEO) Local SEO – On-page optimisation By Chloie Brandrick - June 2nd 2016 Local SEO is all about making it quick and easy for customers in your area to find your business online... Every...
Analytics Industry News Paid Search (PPC) Shopping ads to appear in mobile image searches By Chloie Brandrick - May 20th 2016 As Google introduces Shopping ads to mobile image searches, can a picture paint a thousand words for marketers? Hot on...
Content Marketing & Digital PR Organic Search (SEO) The link building challenge By Chloie Brandrick - May 18th 2016 We recently ran a Twitter poll to discover which aspect of SEO people struggled with most - and found that...
Paid Search (PPC) PPC 101: Keyword strategy By Chloie Brandrick - May 12th 2016 Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...
Paid Search (PPC) 13 ways to target customers on the PPC buyers’ journey By Chloie Brandrick - May 9th 2016 Most of us will be familiar with the concept of the conversion funnel, which represents the journey of potential customers from...
Paid Search (PPC) Social Media Is paid social media for you? By Chloie Brandrick - May 6th 2016 Social media advertising (paid social media) can be an effective way to amplify your other inbound marketing activities - and...
Content Marketing & Digital PR A guide to hiring an agency for campaign outreach By Chloie Brandrick - May 4th 2016 Campaign outreach is a strategic marketing exercise, which involves forging relationships with influential bloggers (the ‘outreach’), capturing data, creating and...
Social Media Social media 101: How to refresh your strategy By Chloie Brandrick - April 28th 2016 Is your social media activity packing enough punch? Help is at hand to stop your brand’s social experience from going stale...
Content Marketing & Digital PR Top 5 tips for creating infographics By Chloie Brandrick - April 11th 2016 Everyone loves a good infographic. It's well established that humans prefer visual content: our brains process images more effectively than...
Click News Industry News Google news, Facebook canvas ads, ad blocking backlash By Chloie Brandrick - March 11th 2016 In the week it was announced that mobile ad spend will overtake TV and desktop spending in 2016, Click Consult...
eCommerce 7 ways to turn customers off your eCommerce site By Chloie Brandrick - March 3rd 2016 The average eCommerce site has better odds of correctly guessing a coin flip than converting a customer. Are you making...
Click News A day in the life of Steph Walker, Content Executive By Chloie Brandrick - February 24th 2016 This month we drop in on Steph Walker from our Content Team to talk about wordsmithery, shenanigans and Game of...
Inbound Marketing What good email marketing looks like By Chloie Brandrick - February 19th 2016 Every day, we make snap judgements about which emails we open and perhaps even quicker decisions about which hold our...
Content Marketing & Digital PR How to be an outreach superstar By Chloie Brandrick - February 15th 2016 Outreach is a powerful way to expose your brand to relevant audiences, create a buzz around your brand and develop...
Click News Click appointed by Oxfam By Chloie Brandrick - February 8th 2016 We're delighted to announce we're working alongside Oxfam on an organic search project Oxfam has selected Click Consult to deliver...