Fact One
Full migration from Universal Analytics takes place on 1st July 2023
This page is full of need-to-know content answering all of your GA4 questions
let's talkFull migration from Universal Analytics takes place on 1st July 2023
The GA4 measurement model is event based
GA4 combines both web and app data in the same property
Sessions can now carry over across midnight and are not affected by encountering new campaign parameters
Engagement rate is a ratio metric presented as a percentage
Quick guides and common queries with answers to GA4 questions
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