Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Information about the individual cookies we use and the purposes for which we use them is shown below:

Platform Cookie Name Cookie Age What it does
Pardot visitor_id<accountid> Persistent The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct business unit. The visitor value is the visitor_id in your business unit. This cookie is set for visitors by the Pardot tracking code.
Pardot pi_opt_in<accountid> Persistent If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor isn’t tracked.
Pardot visitor_id<accountid>-hash Persistent The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor and access corresponding prospect information.
Pardot lpv<accountid> Session This LPV cookie is set to keep us from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Pardot pardot Session A session cookie named pardot is set in your browser while you’re logged in as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.
AddThis __atuvc Persistent This cookie remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitor activity, such as page views, and can correlate that activity with personally identifiable information voluntarily submitted through forms on this website or gathered by other visitor-initiated means
AddThis __atuvs Persistent This cookie remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitor activity, such as page views, and can correlate that activity with personally identifiable information voluntarily submitted through forms on this website or gathered by other visitor-initiated means
AddThis loc 1 year This is a geo-location cookie, so we know approximately where people sharing information are located
AddThis mus 1 year Unclassified
AddThis ouid 1 year Unclassified
AddThis uvc 1 year Detects how often the social sharing service, AddThis, encounters the same user.
AddThis __atssc Persistent This cookie remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitor activity, such as page views, and can correlate that activity with personally identifiable information voluntarily submitted through forms on this website or gathered by other visitor-initiated means
AdRoll __adroll 13 months Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
AppNexus anj 3 months Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
AppNexus sess 1 month The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from AppNexus.
AppNexus uuid2 6 months This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII.
AppNexus uuid2 (opt out) 6 months When a user opts out of having the Platform used to select ads based on online behavior, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”.
BidSwitch c 1 year Regulates synchronisation of user identification and exchange of user data between various ad services.
BidSwitch tuuid 1 year Registers whether or not the user has consented to the use of cookies.
BidSwitch tuuid_last_update 1 year Unclassified
BidSwitch tuuid_lu 1 year Unclassified
Click.co.uk CONSENT 1 year Stores the user’s cookie consent state for the current domain
Disqus uid 1 year They track which of the social networking options you use (email a friend, send to Facebook etc.) This information is only collected in aggregate form so we can tell which are the most popular tools.
DoubleClick __ar_v4 Persistent Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
DoubleClick IDE 1 year Optimises ad display based on the user’s movement combined and various advertiser bids for displaying user ads.
Facebook fr 3 months Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Google Adwords NID 6 months Google uses this to help customise adverts on Google properties, such as Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s adverts or search results and your visits to an advertiser’s website. This helps us to show you customised adverts on Google.
Google Analytics _ga Set by webmaster. This cookie name is asssociated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
Google Analytics _gat Session This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
Google Analytics _gat_UA-45793140-1 Session This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. Its a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
Google Analytics _gid Session This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
Google Analytics 4 (GA4) _ga 2 years Used to distinguish users.
Google Analytics 4 (GA4) _ga_<container-id> 2 years Used to persist session state.
NR Data JSESSIONID Session JSESSIONID is a cookie in J2EE web application which is used in session tracking. Preserves users states across page requests.
OpenX i 1 year Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.
Ruler Analytics _ra Persistent To improve functionality and to help measure the amount of page visits and traffic sources our site receives, we use a monitoring service provided by Ruler Analytics. For opt-out information, please contact [email protected] or visit https://www.ruleranalytics.com
RLCDN ck1 180 days Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
RLCDN rlas3 180 days Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
RLCDN rtn1-z 180 days Unclassified

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after 1 day.

For more information please contact [email protected]

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