2nd December Embrace AI for efficiency: Leverage AI tools to automate tasks, analyse data, and generate creative content.
3rd December Harness the power of live video: Host live streams on platforms like YouTube and Instagram to connect with your audience in real-time.
4th December Leverage user-generated content: Encourage your audience to create content about your brand to build trust and authenticity.
5th December Experiment with emerging technologies: Stay ahead of the curve by testing new technologies like AR, VR, and the metaverse.
6th December Prioritise sustainability: Highlight your brand's commitment to sustainability to appeal to environmentally conscious consumers.
9th December “Don't use robots.txt and meta robots in conjunction with each other. If you are disallowing a page in robots.txt then search engines won't see the meta robots so any rules you provide in there will be ignored.” - Dave Gossage, SEO Manager
10th December Competitor growth: keeping a close eye on their activity to see how they're diversifying each year - Sabina Rana, Account Manager
11th December “When brainstorming engaging and shareable campaign ideas, focus on topics or themes that you’d naturally discuss or share with your friends. If it’s something you find interesting or worth sharing, chances are others will feel the same!” - Sarah Boyd, Content Marketing Manager
12th December Build Strong Brand Partnerships: Collaborate with other brands to create mutually beneficial campaigns and reach new audiences.
13th December "If you are struggling to build a report or find what you need in Looker Studio or Google Analytics, ask ChatGPT how to do it" - Lauren Fellows, SEO Manager
16th December Project management boards: We use Trello and Monday.com for clients primarily. The importance of this can't be stated enough, nothing slips through the cracks. - Sabina Rana, Account Manager
17th December Streamline processes with screen recording tools: Important details can sometimes slip through meetings, and processes may be hard to remember. Use tools like Loom or Veed to record your voice and screen, capturing workflows your colleagues can revisit for reference. This saves time and boosts productivity - Vanessa Lamas, Senior Marketing Executive
18th December "Forecasting is difficult and projections are almost impossible to get spot on, so create a low, medium and high targets and use them to judge if you achieve satisfactory, good or exceptional performance" - Alan Reeves, Director of Search
19th December “Word count is not a ranking factor. Longer content tends to rank better because it is richer and has more helpful information. If you aim for a word count, you will end up with a page full of fluff instead.” - Dave Gossage, SEO Manager
20th December Empower employees to be your brand’s voice: Inspire your team to share real stories about their work experiences on LinkedIn or Instagram. This builds authenticity and humanises your brand. Offer light training to ensure alignment with your brand voice while keeping their content genuine - Vanessa Lamas, Senior Marketing Executive