Securing national media coverage through digital PR and content marketing.
Established in 2009 by James Longley, Utility Bidder’s service aims to find the best utility tariffs for businesses. Initially known as Business Energy Consultants, the business has gone from strength to strength, and their focus on providing unrivalled customer service and determination to offer above-and-beyond value to clients and suppliers has led to them becoming a leading brand in their vertical.
When the United Kingdom went into national lockdown in March 2020 and almost all of the country was forced to work remotely, we encountered an unexpected problem: it would be almost impossible to create any PR campaign around business energy given that most offices were closed.
However, with a unique situation came a unique opportunity to explore the impact that remote work was having on the British public during lockdown. Therefore, over this period, several miniature PR campaigns were created for Utility Bidder on this topic: a study into how many workers did not have access to the technology they needed to do their jobs from home; a guide to how remote workers could claim back energy expenses; and a thought leadership piece about the ways in which office etiquette would change post-lockdown.
Over the course of the digital PR project we successfully achieved the following results:
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