See how our User Focused Content (UFC) pieces helped Dentek land 18 number 1 rank positions on Google Search
A subsidiary of Prestige Brands, Dentek offers a range of oral care products that are integral to looking after the tongue, teeth and gums. With a great deal of innovation and expertise behind every one of their products, Dentek covers an impressive number of bases. From interdental brushes, tongue cleaners and floss picks to dental guards, filling repair kits and children’s oral hygiene accessories, Dentek has it all.
With countless benefits to improving your dental hygiene, Dentek makes it easier to take care of your teeth with a whole collection of effective and easy-to-use oral health products.
In a hugely competitive market, Dentek approached Click Consult to help with their key aims of increasing organic search traffic and visibility for a wide range of terms relevant to the oral hygiene market.
Following a comprehensive analysis of Dentek’s existing website and marketing strategy, Click recommended the targeting of long tail keywords with optimised blog content. The objective of this was to prove Dentek’s authority within the dental healthcare market, compete with fewer brands and broaden the brand’s overall reach by providing insightful, informational content.
As part of this strategy, Click performed keyword research to identify a number of long tail keywords relevant to Dentek’s product offering and industry. These question-based keywords had high search volume but lower competition than short tail keywords, making them an attractive proposition.
We undertook a strategy to create user focused content that provided direct answers to these commonly asked questions with the aim of securing a high rank in the SERPs for these queries. Some of these long tail keywords included:
As a result of this long-term user focused content strategy, Dentek saw the following results:
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