See how our User Focused Content (UFC) strategy helped Chloralieve to take advantage of competitors’ popularity in Google Search
A subsidiary of Prestige Brands, Chloralieve provides a variety of flavoured lozenges for fast acting relief from sore throats. Containing a local anaesthetic as well as two antiseptic compounds, these dual action lozenges are an ideal solution to sore throats both on the go and at home.
Approved for adults and children over the age of 12, Chloralieve’s lozenges are available in various flavours to suit any taste.
Struggling to find a solid foothold in a competitive market sector, Chloralieve approached Click Consult with the goal of increasing visibility and traffic in organic search for a range of key terms relating to the relief of sore throats.
After a comprehensive review of Chloralieve’s existing marketing and search engine optimisation efforts, Click suggested an expansion of the content sitting on the site, with a particular focus on targeting long tail keywords that had the potential to widen the brand’s reach in less competitive areas.
Click identified a range of long tail question-based keywords that provided answers for the types of queries Chloralieve’s potential customers were asking. We then created content for Chloralieve’s information hub which answered those questions in an authoritative, easy-to-understand manner, all with the objective of securing high rankings in the SERPs for the targeted keyword queries.
As part of that strategy, Click researched a number of queries relating to Tyrozets, a now-defunct competitor of Chloralieve. Since Tyrozets had stopped doing business, customers frequently asked queries such as:
By targeting these queries with an article which explained the discontinuation of Tyrozets and presented Chloralieve as an effective alternative, we were able to secure high rankings for these queries, driving large amounts of organic traffic.
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