As well as achieving P1 ranking for its top industry term, we sent this SEO and PPC client's traffic and conversion rates soaring, while driving down costs and lowering bounce rate.
Advanced Diesel Engineering (ADE) is a leading provider a of power generation solutions to clients around the world, supplying generators for supermarkets and telecom towers, and providing engineering expertise at major festivals like Glastonbury.
ADE’s chief objective was to appear on page 1 of Google’s search engine results pages (SERPs) for the lucrative industry term ‘diesel generators’.
Our SEO team carried out a full technical audit of ADE’s website to pinpoint any technical issues that could be negatively impacting on organic search performance. Using our in-house quality assurance platform, MonitorTrax, we identified a range of on-page issues including a lack of content, poor meta data, and a lack of canonical tags.
Our optimisation work led to the client's key objective of a P1 ranking for the key terms ‘diesel generators’, and a lift in rankings for industry-relevant terms across the entire site, some of which had never ranked previously.
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