Promoting organic content through paid channels to grow social media presence and increase engagements
1HQ is a global brand agency. For over 30 years, 90% of their business has come from client recommendations. They help define and communicate a brand’s Meaningful Difference by identifying and amplifying the attributes and assets that maximise its relevance, credibility, and distinctiveness. In doing so, they ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented through strategy, design and communication.
Click Consult have worked with 1HQ to deliver several successful marketing strategies over the years; as a result of this past success, 1HQ commissioned Click to optimise their paid social strategy.
While they were getting some engagement from their organic social posts from followers, they were struggling to use these to expand their reach – despite sharing interesting and relevant content ideal for their target audience. 1HQ ultimately wanted to enhance their visibility across social channels and increase both follower count, and user engagement.
With a strong organic strategy that already consisted of engaging content relevant to their audience, Click Consult proposed a strategy that would make use of this content.
A strategic plan was put into place to sponsor and boost some of the more popular performing pieces of content, such as case studies, re-brands, and large design projects. This allowed Click Consult to amplify the reach of 1HQ’s already successful content, driving more traffic to their website, increasing brand awareness and generating more leads.
Between June 2023 and August 2024, our strategy obtained the following results:
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