We returned to Manchester’s vibrant city centre to deliver an intimate and exclusive twist on our full conference programme, Benchmark Search Conference, and welcomed delegates from across the UK to enjoy a day packed with eCommerce innovation and actionable takeaways.

Whether you missed the event, or would like to relive the excitement, we have summarised some of the programme’s key points – head over to our blog now to find out more!

When? 21st November 2024

Where? Malmaison Hotel, 1-3 Piccadilly, Manchester M1 3AQ

Who? This current instalment of Benchmark Studios is designed for eCommerce professionals who work in marketing, or are eager to learn more about marketing as a function to drive business growth.

What’s included?

  • Captivating talks from leaders in digital marketing
  • A captivating panel discussion
  • Free buffet lunch
  • Regular breaks for downtime and networking
  • Merchandise, hot drinks, & more!!!

While we might be dialling down the numbers, our speakers are certainly not any less impressive. Our expert world-class speakers will be delivering talks on all areas of digital and search marketing, specifically tailored to the unique trends, news, and requirements of the featured industry. With speakers from brands such as Microsoft Advertising, Ruler Analytics, Click Consult (& more!!) and an insightful panel discussion, this exclusive event is certainly not one you want to miss.

Omi Sido

Omi Sido is a seasoned SEO and web development expert with over eight years of hands-on experience. Known for blending traditional advertising strategies with cutting-edge digital marketing, Omi has successfully led integrated campaigns for high-profile brands such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute, and Daily Mail. Currently, as Senior Technical SEO at Canon Europe, he spearheads the optimisation of Canon’s website, driving organic growth and ensuring top-tier search engine performance.

LinkedIn Profile

Ellie O'Sullivan

Passionate about digital, women in technology and making a tangible impact in Diversity and Inclusion, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got into the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Commercial Director for Microsoft Advertising, for the past 8 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of three young children.

LinkedIn Profile

Dave Gossage

A hugely talented SEO, Dave has been working in search and digital marketing for more than a decade. Having worked with sites generating hundreds of millions of pounds a year, Dave is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment. With a degree in physics and a Masters in nanotechnology, Dave brings a huge amount of scientific rigour and technical expertise to his role, which he uses to deliver amazing SEO results for some of the leading brands in the UK and around the world.

LinkedIn Profile

Lara Harding

Lara is a skilled and dynamic social media expert, with a passion for creativity & innovation in the social sphere. With 7 years of experience in social media marketing, Lara has a track record of developing and executing successful social media strategies across Instagram, TikTok, Facebook and more! Her highly successful campaigns, and unique approach to organic marketing has helped several brands grow their presence online, and has acquired meaningful audience engagement - including authentic, organic, interactions from key industry influencers. Combining her strategic mindset and creative ability, Lara is committed to helping brands thrive in the digital landscape.

LinkedIn Profile

Finn Elliott

Finn is a forward-thinking AI developer on a mission to empower SEO teams with AI and automation. He believes that the typical use of AI in SEO is wrong and is intent on delivering a better alternative. Last year Finn completely transformed an SEO agency using AI. Seeing what they achieved triggered a year of exploration and building. He now develops bespoke AI and automation pipelines for SEO teams. These teams achieve more in less time and maintain quality in a way other software cannot. He's also working on a new generation of AI SEO software to make this approach more accessible.

LinkedIn Profile
Time Agenda
0900-0930 Registration & coffee
0930-0940 Welcome, Julie Sowa, Managing Director, Click Consult
0945-1015 You’re thinking about intent all wrong.

Dave Gossage, SEO Manager, Click Consult

1020-1050 Generative AI and the future of digital marketing.

Ellie O’Sullivan, Commercial Director, Microsoft Advertising 

1050-1110 First break
1110-1145 From data to discovery: using BigQuery to power your SEO

Omi Sido, Senior Technical SEO, Canon

1150-1220 Content-focused SEO in action – a Click Consult success story

Anna Dunbar, Business Development Director, Click Consult

1220-1320 Lunch
1325-1410 Emerging trends to drive eCommerce performance in 2025

Panel Session

1415-1445 The art of organic social media in eCommerce

Lara Harding, Senior Organic Social Media Executive, Click Consult 

1450-1520 How to build a team of integrated AI assistants that help your SEO team move faster

Finn Elliott, Founder, Autosem

1520-1530 Thank you, Julie Sowa, Managing Director, Click Consult
1530-1700 Drinks reception

Whether you’re looking to learn from some of the fantastic speakers we’ve had at previous events, checking to revisit a talk you have particularly enjoyed whilst attending a conference yourself, or deciding whether to attend, our conference resources are full of useful content and every talk from previous years. If you’d like to join a host of high profile brands that have sponsored the event, however, then check out what we had on offer last year for an indication of what will be available this year.

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