Performance module The performance module is used to ensure that existing budgets are being spent as efficiently as possible. We select a KPI that our client wants to optimise, for example; profit, ROI or cost per acquisition (CPA). The tool will then calculate every budget scenario possible and present the one that is optimal for the specified metric. We can then apply this analysis to our campaign, adjusting the budget on each and optimising towards the metrics specified by the tool.
Projection module The projection module is used for both new and existing business, where we need to create projections as part of campaign planning and/or budget sign off. We can select a KPI to maximise, for example: gross profit or return on advertising spend (ROAS), and can either suggest a budget or maximise the potential of a set budget.
Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility. Find out more
We can boost the performance of your Google Shopping Campaigns with our feedTRAX™ technology, which allows us to dynamically optimise elements of your product feed, increasing the potential for your products to rank higher and reducing average CPC. Find out more
rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility. Find out more
pageTRAX™ is Click Consult’s answer to the inherent problems of internal linking. Using an algorithm modelled on Google’s early PageRank, the tool calculates the performance of all a site’s links, prioritising and rating them for importance – allowing you to build a comprehensive internal linking strategy. By ensuring your domain and page authority flows properly through the site, you can earn important improvements in performance in the SERPs. Find out more
monitorTRAX® allows our team of organic search experts to analyse data about any website quickly and accurately in a single place. The tool analyses 75+ off-page and on-page factors to flag issues and opportunities that are used to inform client strategies. It is also under continued development so you can be sure that every possible factor can be analysed. Find out more
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