Trax Technology - feedTRAX

What is feedTRAX™?

feedTRAX™ provides us with the flexibility to apply optimisation rules to all the products in your feed or any subset you define and, once set up, will continue to optimise the feed dynamically even when the input feed is updated. This optimised feed can then be pushed straight to the Merchant Centre which powers Google Shopping Campaigns.

It isn’t just Google that feedTRAX™ can optimise feeds for either. Bing Ads launched their Bing Product Ads offering in Autumn 2015. There are a number of differences between the feed specifications for Google and Bing, and a feed optimised to Google’s best practice isn’t necessarily optimised according to Bing’s best practice. feedTRAX™ is able to simultaneously produce a Google optimised feed and a separate Bing optimised feed.

Thanks for the tool, we can also produce separate feeds for eBay, Amazon or any other platform that serves PLAs through a feed.

FeedTRAX process map

What feedTRAX™ means for your business

You wouldn’t stand for shoddy points of purchase in-store or employ surly staff who ignored your customers and we think it makes sense to take the same care with your Google shopping experience. By ensuring your product feed’s in tip top condition before it reaches Google’s Merchant Centre, we can make your Google shopping campaigns slicker, giving the best experience to your customers, while driving up sales and driving down your costs. Together with our Shopping Campaigns service, feedTRAX™ offers a host of benefits, including:

  • Greater exposure for your inventory
  • Increases conversions by improving relevance
  • Boosts click through rate (CTR)
  • Reduces cost per click (CPC)

Some other features of the tool include:

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Optimises product titles to prioritise important information and avoid truncation

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Cleans up common errors, such as missing columns, or incorrect shipping information, that can lead to product disapproval

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‘Bestsellers’ custom label to make sure your top performing products are prioritised

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Ensures product categories comply with Google’s taxonomy and are as specific as possible

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Includes optional fields such as colour and gender to allow your products to be found in more specific searches

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Sets up Merchant Promotions to increase click through rate

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Enhances product descriptions to ensure ads are eligible to show when you need them to

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Continually tests different product titles and descriptions to find the copy that results in higher click through rates

Trax Technology - linkTRAX

Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility.

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Trax Technology - proTRAX

proTRAX™ allows our team of search marketing experts to distribute budget across campaigns and channels in the most efficient way. The tool uses live, historic and industry average data from several sources and uses a bespoke algorithm to run 1,000s of scenarios to determine the optimum budget for each channel.

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Trax Technology - rankTRAX

rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility.

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Trax Technology - pageTRAX

pageTRAX™ is Click Consult’s answer to the inherent problems of internal linking. Using an algorithm modelled on Google’s early PageRank, the tool calculates the performance of all a site’s links, prioritising and rating them for importance – allowing you to build a comprehensive internal linking strategy. By ensuring your domain and page authority flows properly through the site, you can earn important improvements in performance in the SERPs.

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Trax Technology - monitorTRAX

monitorTRAX® allows our team of organic search experts to analyse data about any website quickly and accurately in a single place. The tool analyses 75+ off-page and on-page factors to flag issues and opportunities that are used to inform client strategies. It is also under continued development so you can be sure that every possible factor can be analysed.

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