LIVE updates: This month in search marketing [April 2025]

1st of April of 2025.

YouTube unveils new AI-powered hook generator.

YouTube has introduced an AI-powered hook generator in its Inspiration suite to help creators improve viewer retention. It offers three types of opening suggestions—statement, visual, and action hooks—along with tools for brainstorming and saving ideas based on past performance. These features aim to boost engagement by making the first seconds of a video more impactful.

The update reflects YouTube’s focus on helping creators compete in a fast-paced digital space, where grabbing attention quickly is key. With shorter attention spans, strong video openings are critical for retaining viewers and maximizing content performance.

Meanwhile, Google’s Martin Splitt confirmed that JavaScript-loaded images can be indexed when implemented correctly. Common issues like missing sitemap entries or invisible rendered HTML are often to blame for unindexed images—not JavaScript itself.

For SEO professionals, this means modern image-loading techniques like lazy loading or progressive rendering are valid options—as long as best practices are followed and indexing tools are used to verify proper visibility in Google Search.

Data shows Google AIO Is citing deeper into websites

Google’s AI Overviews are increasingly citing deep, specialized pages instead of homepages, with less than 0.5% of clicks going to a site’s front page. These AI summaries favor content located multiple clicks deep that targets high-volume, single keywords, signaling a major shift in how Google surfaces relevant answers.

In March 2025, AIOs grew by over 18% in size, with industries like Travel, B2B Tech, and Education seeing even larger increases. These expanded overviews now take up more space in search results, affecting traditional organic visibility and user engagement.

For SEOs, the focus must shift toward optimizing deep content and tracking sales-focused metrics rather than just traffic. Keeping older content fresh and ensuring full-site indexing is essential to stay competitive in AI-driven results.

Overall, Google’s AI changes demand a more strategic content approach—targeting early-stage queries, maintaining specialized inner pages, and aligning content with how AI systems now evaluate and cite web sources.

4th of April of 2025.

Trump extends TikTok shutdown deadline by another 75 days.

President Trump has extended ByteDance’s deadline to sell TikTok’s U.S. operations by 75 days, moving the cutoff to mid-June. This marks the second delay, allowing more time for a sale and postponing a potential ban of the app. Trump cited ongoing regulatory approvals as the reason for the extension, which stems from legislation introduced under former President Biden. The decision provides temporary relief for marketers and brands relying on TikTok’s vast audience reach.

Several buyers are currently in the running, including Oracle, AppLovin, Amazon, and investment groups backed by firms like Andreessen Horowitz and Blackstone. Other proposals include Project Liberty, supported by Reddit co-founder Alexis Ohanian, and a potential merger with AI startup Perplexity. The final deal still hinges on approval from the Chinese government, which remains a major obstacle. Any ownership change could have significant implications for content moderation, targeting, and ad strategy.

Google Analytics rolls out generated insights to decode data fluctuations.

Google Analytics has introduced Generated Insights, a new AI-powered feature designed to automatically detect unusual data patterns and explain them in plain language. It flags sudden changes—like spikes or drops in conversions—and analyzes various dimensions and metrics to uncover the most likely causes. These insights are delivered directly within the Analytics interface in a conversational, easy-to-understand format.

One of the key strengths of this tool is its accessibility. Even team members without deep analytics expertise can grasp complex performance changes quickly. By explaining what’s happening and why in clear terms, the feature empowers marketing teams to act faster and more confidently when optimizing campaigns.

This update also supports better budget management. By understanding performance shifts as they happen, advertisers can make smarter decisions on ad spend, allocate resources more efficiently, and stay ahead of trends. It reduces guesswork and enables data-driven strategies without the usual delay of manual analysis.

Generated Insights is part of Google’s broader push to integrate generative AI across its ecosystem, including Google Search and Workspace. As AI continues to evolve within analytics, marketers can expect even more automation and smarter support tools aimed at simplifying complex data interpretation.

Microsoft launches copilot search in Bing

Microsoft is introducing a new way to search with Copilot Search in Bing, an AI-powered experience that blends traditional search results with conversational, AI-generated summaries. This feature is designed to give users quick, clear answers while maintaining transparency by clearly linking back to the source material. It reflects a growing trend of integrating generative AI into everyday digital tools to improve both usability and information trust.

Rather than simply listing links, Copilot Search presents concise summaries that compile data from multiple sources. Users can see exactly where the information comes from, thanks to prominently placed, clickable source links. The search experience is also more fluid—users can ask follow-up questions and dive deeper into related topics without having to rephrase or restart their query.

The mobile-friendly layout ensures that this more dynamic search style works just as well on smaller screens, keeping the experience consistent across devices. This makes it easier for users to explore topics in-depth on the go, increasing time spent engaging with content.

For marketers and content creators, Copilot Search signals a major shift. It emphasizes the importance of producing authoritative, high-quality content that AI tools can confidently reference. As search becomes more conversational and AI-driven, being part of these summaries could become just as crucial as ranking on the first page of traditional search results.

7th of April of 2025.

Google Chrome adds new tools for better mobile testing.

Google Chrome’s latest update, version 134, introduces enhanced tools in Chrome DevTools to improve the accuracy of mobile performance testing. These upgrades focus on giving developers a more realistic view of how websites behave on different mobile devices, helping them optimise for real-world conditions rather than lab-based assumptions.

A major improvement is the CPU throttling calibration, which now offers device-specific presets after running a quick benchmark. Developers can choose between low-tier and mid-tier mobile presets, allowing them to better replicate performance across a range of smartphones. This helps identify issues that could affect users on slower devices and improve the site experience accordingly.

Chrome also now integrates real-world user data into DevTools. It provides performance insights based on how actual visitors experience a site, issues alerts when test outcomes differ from real-world usage, and offers smart tips to close those gaps. This makes testing more meaningful and ensures that optimisations reflect real usage patterns.

While CPU throttling can’t simulate every aspect of mobile device behaviour—like graphics limitations or storage speed—it brings developers significantly closer to how users experience the web. For marketers and SEOs, this means better mobile optimisation, improved site speed, and ultimately stronger performance in both user engagement and search visibility.

Google adds image search to AI mode, expands to more users.

Google has expanded its AI Mode in Search to include image-based queries, now available to millions more users in the U.S. This feature lets users upload or take photos and ask questions about what they see, combining the visual recognition of Google Lens with the advanced reasoning of Gemini AI. It’s designed for longer, more complex searches, such as comparing products, planning trips, or exploring open-ended topics.

When users submit an image, Google Lens identifies objects while Gemini analyses their context, generating responses based on both individual items and the image as a whole. The results include detailed explanations and links to relevant content, offering a more immersive and useful search experience. For instance, uploading a photo of a bookshelf could trigger book suggestions and links to purchase similar titles.

This evolution in search highlights the growing importance of visual content. Websites, especially e-commerce platforms, will need to optimise images and metadata to ensure products are recognised and ranked effectively in AI-driven results. With longer and more nuanced user queries, content strategies may also shift to meet these deeper search intents.

AI Mode is part of Search Labs and is accessible to U.S. users aged 18 and older using the latest version of the Google app or Chrome, with search history enabled. The feature can be reached through google.com/aimode or directly via the Google homepage, signalling Google’s continued push into AI-powered, multimodal search experiences.

Google Maps gets an upgrade to combat fake reviews.

Google is strengthening its fight against spam and fraud in Google Maps and Business Profiles by using its Gemini AI model to detect fake reviews and suspicious profile edits. The goal is to improve the accuracy of local information and protect businesses from misleading content. Gemini can now flag unauthorised changes—like altering a business category from “cafe” to “plumber”—and has already helped block thousands of questionable edits this year.

The system also targets fake five-star reviews by tracking review activity over time and alerting businesses when suspicious feedback is removed. This monitoring is currently active in the U.S., U.K., and India, with a global rollout expected soon. Google’s 2024 stats reveal the scale of the issue: over 240 million policy-violating reviews and more than 12 million fake Business Profiles have been blocked or taken down.

These improvements signal a tighter approach to content moderation, making it harder for businesses to manipulate their online presence with fake feedback or misleading edits. Local SEO strategies should now emphasise transparency and authenticity, as rule-breaking behaviours are more likely to result in penalties or reduced visibility on Google’s platforms.

To stay compliant and competitive, local marketers should focus on gathering genuine customer reviews, keeping Business Profiles up to date, and using Google’s tools to monitor and report suspicious activity. As Google continues enhancing its AI moderation tools, maintaining trust and accuracy will be key to succeeding in local search.

8th of April of 2025.

Google merchant center updates: key changes for sellers.

Google is rolling out Merchant Center updates in two phases starting April 8 and July 1, impacting how products appear in Shopping ads and free listings. Sellers must now use the [downpayment] sub-attribute for instalment pricing, while EU sellers must adopt the new [certification] attribute for energy labels.

Shipping info has also been updated with new options like [carrier_shipping] and clearer handling time fields. On July 1, loyalty-based pricing must use the [loyalty_program] attribute, or products risk being disapproved.

US sellers will no longer need to submit sales tax data, simplifying feed requirements. Sellers are encouraged to update their listings early to avoid disruptions.

These changes aim to improve accuracy, compliance, and visibility in product listings across Google platforms.

Google search console adds new merchant opportunities report.

Google has rolled out a major update to its Search Console tools for online retailers, renaming the “Shopping tab listings report” to the “Merchant Opportunities Report.” This new version brings expanded features aimed at helping merchants improve their visibility and performance on Google Shopping, offering better control over key listing elements.

With the update, sellers can now display popular e-wallet options like Google Wallet, Apple Pay, PayPal, and Amazon Pay directly in their Shopping listings, provided they include them at checkout and allow guest purchases. Store ratings are also now integrated, giving merchants a way to highlight customer reviews and delivery performance details, which Google says can increase ad click-through rates by up to 2%.

Retailers can manage shipping and return policies more precisely, setting region-specific delivery times, shipping fees, return windows, and linking to return policy pages. These details are visible in product listings, improving shopper confidence and reducing uncertainty.

The new Merchant Opportunities Report is a strategic tool for merchants to refine how their store appears on Google, enhance customer trust, and boost overall engagement. It combines payment, ratings, and logistics data into a single interface, offering practical ways to elevate the online shopping experience.

9th of April of 2025.

Google AdSense launches new rewarded ads beta.

Google AdSense has introduced a new beta programme for rewarded ad units, allowing website owners to offer users incentives in exchange for viewing full-page image or video ads. Unlike the Rewarded Ad Gate beta programme from 2022, this new initiative focuses on rewarding users with benefits like premium content access, ad-free pages, or coupon codes for engaging with ads for a set duration.
The rewarded ads are displayed to users who actively choose to engage with them. Once users opt-in, they are presented with an ad, which comes with a countdown timer, typically lasting between 5 and 30 seconds. Users who complete the full duration receive the promised reward, while those who close the ad early can either continue viewing or forgo the reward.

This new feature offers advertisers and site owners more flexibility, as they can tailor rewards based on specific ad units. With the ability to control the type of reward and its value, website owners can better align ad units with their content strategy to enhance user engagement. This beta programme builds on the previous version and opens up new opportunities for monetisation and user interaction through a more personalised ad experience.

Google quality raters now assess whether the content is AI-generated.

Google’s latest update to its Search Quality Rater Guidelines directs raters to evaluate whether content on webpages is generated using automated tools, including generative AI. If AI or automated systems are found to produce a significant portion of a page’s main content, it may be rated as “Lowest” quality. This change reflects Google’s increasing scrutiny of AI-driven content, aiming to maintain high standards for user experience by penalising low-effort, low-value pages.

The updated guidelines now include specific references to generative AI, noting its potential for content creation but also acknowledging the risk of misuse. Google has reorganised its spam definitions, introducing new categories to address scaled content creation, paraphrased material, and other low-effort practices commonly associated with AI tools. Pages filled with content that offers minimal originality or value, even when generated by AI, will now face stricter scrutiny and may be rated “Lowest.”

Another key change focuses on the issue of “filler” content—low-relevance or low-effort material that inflates page length without adding substantive value. Google also highlights the importance of ensuring that content creators’ qualifications and expertise are genuine, discouraging exaggerated or misleading claims. This emphasis on transparency and quality reflects Google’s ongoing effort to improve search results and better serve users.

These updates are part of Google’s ongoing efforts to enhance content quality in search results, ensuring that users encounter helpful, original, and well-curated material. The new rating systems aim to encourage higher standards in content creation, pushing website owners to prioritise user value over sheer volume or automation-driven production.

Google Discover expands to the desktop version of the Google.com home page.

Google has announced that its Google Discover feature, which has been available on mobile devices since 2018, will soon be expanded to the desktop version of the Google.com home page. This update, shared at the Search Central Live event in Madrid, marks a significant step in increasing the visibility of Discover’s personalised news feed, which is already a major source of traffic for many publishers on mobile platforms.

While Google has been testing Discover on a desktop for several years, the feature’s official rollout will allow users on a desktop to access the curated content feed that was previously exclusive to mobile. For news publishers, this expansion represents a considerable opportunity to gain more exposure, as it will effectively double the potential traffic coming from Discover, extending its reach from mobile-only to desktop users as well.

As a content-driven feature, Google Discover’s move to the desktop could impact real-time content strategies for publishers. It gives them another avenue to engage audiences and deliver personalised news, boosting their online visibility and enhancing traffic. This update aligns with Google’s ongoing effort to diversify how it presents content to users across different platforms.
For those already leveraging Discover on mobile, the desktop version will offer the same benefits, providing users with relevant news, articles, and updates based on their interests and previous search activity. This move underscores the growing importance of Google Discover as a significant traffic driver for content creators and news outlets.

Google Search Analytics API adds hourly breakdown for the past 10 days.

Google has rolled out a significant update to the Search Analytics API, now offering hourly data for the past 10 days instead of the initially anticipated 8 days. This enhancement provides more granular insights into search performance, giving users the ability to access hourly breakdowns for their site’s search activity over the past ten days, including data from Search results, Discover, and Google News.

Announced during the Google Search Central Live event in Madrid, this update responds to user demand for more accessible performance data. Google explained that this new feature was designed to make it easier for developers and SEO professionals to access hourly data outside of the Google Search Console interface. This addition allows for deeper analysis and integration with internal reporting tools or third-party platforms.

To access the hourly data, the Search Analytics API introduces two key changes: the new API dimension named hour, which enables users to group responses by the hour, and the hourly rate data state value, indicating that hourly data may be partial. These adjustments provide users with a more accurate view of search performance, particularly for real-time monitoring and troubleshooting.

For SEO professionals and analysts, this API update opens up new opportunities for custom reporting and dashboards, offering insights into site performance with a higher degree of precision. While this data is updated frequently, it’s important to note that it may not always represent final data, so cross-checking with other exports is recommended for accurate reporting and analysis.

WordPress plugin extends Yoast SEO with new integration.

The Progress Planner WordPress plugin has launched a new integration with Yoast SEO, designed to enhance the SEO capabilities of websites using the popular plugin. Developed by the same team behind Yoast SEO, this new integration ensures seamless functionality between the two plugins, providing WordPress users with a more robust toolset for improving search performance.

The core function of Progress Planner is to assist website owners in maintaining and optimising their sites, and now, with the new Yoast SEO integration, it offers personalised recommendations to help users get the most out of Yoast’s SEO features. The integration includes an assistant, named Ravi, that provides smart, actionable suggestions for users to enhance their SEO setup.

Ravi will help users check whether their Yoast SEO plugin settings are configured correctly, offering tips and motivating them to make the necessary adjustments to ensure maximum SEO performance. This integration simplifies the process of optimising WordPress sites by combining the benefits of both plugins into one cohesive experience.

10th of April of 2025.

Google ads update unfair advantage policy: implications for advertisers and competition.

Google is set to implement a significant update to its Unfair Advantage Policy on 14 April 2025, allowing brands to rank multiple ads on the same search results page. Previously, Google restricted the same account from showing more than one ad in any given ad location, but the new policy will only limit multiple ads per individual ad slot. This change is part of Google’s evolving auction system, where each ad placement now operates with its own auction.

This shift in policy allows advertisers to potentially increase visibility by occupying multiple spots on the page with ads for the same business or website. While this could provide more opportunities for larger brands to dominate search results, it also raises concerns about increased competition, particularly for smaller advertisers. The update is expected to drive higher costs and intensify the competitive landscape as brands with larger budgets secure more prime ad placements.

For advertisers, this change means that ad budgets may need to be adjusted to maintain or improve their position within the ad auction. With more opportunities to appear on a page, there’s a risk of escalating ad costs, particularly for businesses with limited resources. Smaller advertisers may find themselves priced out of key placements, leading some to reconsider their Google Ads strategy. The impact on ad costs is still uncertain, and more data will be needed to understand how the new policy affects performance fully.

Marketers are advised to monitor changes closely through tools like Google Ads’ Auction Insights and adjust keyword strategies to stay competitive. As the policy update rolls out, brands should prepare for increased competition and potentially explore diversifying their ad placements to maximise visibility. This adjustment is part of a broader trend in Google Ads’ ongoing changes, including blending ads with organic results and refining top ad placements, signalling that the standard search results page will continue to evolve.

Google confirms Discover coming to desktop search.

In a significant update announced at the Google Search Central Live event, Google confirmed that its popular Google Discover feature is expanding to desktop search. This new development marks a crucial shift in how content is discovered and consumed, particularly for publishers aiming to drive traffic through the search engine giant.

Google Discover, a feed that delivers personalised content based on users’ interests and browsing habits, has long been available on mobile devices and the Google app. Now, desktop users will also have access to this feature, offering fresh opportunities for publishers to attract organic traffic. Although the exact rollout date remains unconfirmed, early tests suggest that logged-in users have already started seeing the feature in action. This rollout is expected to gradually become available to all users.

This expansion is particularly significant given that Discover has already proven to be a powerful traffic driver for many websites. A recent survey by NewzDash revealed that over 50% of news publishers consider Discover a key traffic source, with more than half reporting recent traffic increases thanks to its influence. Martin Little from Reach plc highlighted that Discover has now become their “single largest traffic referral source,” compensating for declines in traditional search traffic.

As Google Discover continues to grow, publishers must adapt their strategies to optimise for desktop traffic. While Discover does not require special markup, Google recommends creating high-quality, engaging content with large images, clear and honest titles, and timely stories. Publishers should also focus on “soft-lens” content, such as personal stories and niche topics, which perform better in the Discover feed. SEO professionals must also prepare to track this new desktop traffic by using Google Analytics 4, setting up page referrer filters, and monitoring performance across both desktop and mobile platforms.

The expansion of Discover to desktop signifies a shift towards more personalised content delivery, moving away from traditional search responses. Publishers who optimise their content for Discover are likely to see increased visibility and engagement but must remain agile to navigate the changing landscape of content consumption.

Wix’s new AI assistant enables meaningful improvements to SEO, sales, and productivity.

Wix has launched an AI-driven assistant, Astro, designed to streamline site management and business operations. With a focus on enhancing SEO, sales, and productivity, Astro enables users to complete tasks more efficiently and make data-driven decisions that foster growth. The tool integrates seamlessly with Wix’s dashboard, offering personalised recommendations and performance feedback that help optimise site strategies.

Astro assists users in carrying out administrative tasks, navigating site management tools, and reviewing site analytics such as traffic patterns and purchase behaviour. The assistant also provides tailored suggestions to refine SEO strategies and expand business opportunities, including product additions and fulfilment models like dropshipping. This functionality allows users to fine-tune their site’s performance and take more informed actions towards improving business outcomes.
In addition to boosting business productivity, Astro simplifies users’ access to essential tools, making it easier to manage Wix plans, billing details, and invoices. By consolidating these capabilities into one intuitive platform, Astro offers a streamlined experience that enhances efficiency and saves valuable time for users looking to drive success.

Wix’s Astro positions the company as a leader in AI-powered solutions, differentiating it from other platforms in the market. The rollout reflects Wix’s commitment to providing innovative technology that empowers users with tools to unlock growth and competitive advantages.

HubSpot announces 200+ features at Spring Spotlight 2025.

HubSpot has unveiled over 200 new product updates and features as part of its Spring 2025 Spotlight release, introducing key AI-powered tools and enhancements to optimise marketing, sales, and support functions. Among the notable changes are four AI agents, known as Breeze Agents, designed to streamline workflows and provide smarter support across teams. These agents are integrated into HubSpot’s platform, enabling businesses to automate key tasks and make data-driven decisions faster.

Marketing Hub Enterprise has seen significant upgrades, with features like Lookalike Lists, Journey Automation, and Multi-Account Management aimed at improving campaign targeting and customer journey tracking. These enhancements are especially crucial for teams looking to manage complex operations with ease and precision. By enabling deeper insights and more advanced segmentation, HubSpot aims to bolster efficiency and improve customer engagement.

The launch of AI-powered Workspaces is another major highlight, offering tailored environments for sales, success, and support teams. These new workspaces are designed to provide a consolidated view of essential tasks, allowing teams to prioritise actions and drive better outcomes. By centralising workflows in a single interface, HubSpot helps teams stay aligned and responsive to the needs of their customers.

In the face of growing digital demands, HubSpot’s latest features provide valuable solutions for small to medium-sized businesses (SMBs) struggling to keep pace. The updates are a direct response to the challenges posed by shifting buyer behaviours and the increasing reliance on AI technologies. With these enhancements, HubSpot seeks to empower teams with the tools they need to scale quickly, improve collaboration, and stay ahead in a fast-evolving market.

Google files new patent on personal history-based search.

Google has filed a new patent for a search system designed to help users find previously accessed content from their browsing and email history, even when they don’t remember specific details. The system aims to address the common issue of remembering the content but not the exact location or source. By using natural language queries, such as “What was that article I read last week about chess?”, users can retrieve information from their personal history, including web pages, emails, and voice-based interactions.

The innovation lies in the system’s ability to understand vague or fuzzy queries and match them to the user’s past interactions. It employs filters such as date, topic, device, and location to refine search results. For example, if a user asks for an article they read “last week,” the system can expand the time range to accommodate human memory inconsistencies, offering a more accurate retrieval process. This approach mimics how people naturally recall content, improving search relevance and user experience.

Furthermore, the patent outlines the use of cached versions of previously viewed content. Instead of showing the current version of a webpage, the system presents the version that the user originally saw, providing a more familiar and recognisable snapshot. This feature is especially useful when the user has difficulty recalling exact details but would recognise the content if it appeared again in its original form.

This patent represents a significant step in personalising search experiences by using individual user histories. It has potential applications across search engines, email clients, and voice assistants, offering users a more intuitive and efficient way to retrieve content they may have forgotten but still wish to revisit.

11th of April of 2025.

Google AI overviews link to more search results.

From 30 April 2025, Google will disable and remove all reviews and ratings from Business Profiles associated with general education schools. This change affects listings globally on both Google Search and Google Maps, as the platform seeks to mitigate the impact of pranks or unhelpful reviews in the education sector.

The policy applies specifically to schools providing primary or secondary education, including elementary, middle, and high schools. Institutions such as pre-schools, universities, vocational schools, and postgraduate colleges remain unaffected. Existing reviews will be deleted, and users will no longer be able to submit new ones.

Google’s decision reflects broader concerns about maintaining the integrity of user-generated content, particularly in sensitive categories. For education marketers, this development highlights the need to diversify reputation management strategies beyond review platforms, especially as public feedback mechanisms continue to evolve.

Schools wishing to retain their reviews may consider recategorising their Business Profile, though this may have implications for search visibility and relevance. Marketers and brand managers should assess how these changes align with their digital presence and long-term strategic positioning.

Google AI overviews now link to additional search results

In a move aimed at enhancing user experience, Google has officially integrated links within its AI Overviews feature that direct users back to additional search results. This new functionality, confirmed by Google this week, is designed to help users explore topics more thoroughly and discover relevant websites with ease.

The update comes a month after initial testing of the feature, which now sees certain terms within AI Overviews linked directly to Google’s search results pages. According to Google, this feature is similar to its long-standing “People also search for” functionality, which has been refined to provide more intuitive navigation for users. The company claims that its testing shows users appreciate these added links as they help streamline the search process by reducing the need for manual query refinements.

While AI Overviews will continue to provide prominent links to third-party websites, Google’s systems will prioritise these links when they are deemed most relevant to the user’s query. This approach aligns with Google’s broader strategy to enhance search efficiency and user engagement. The feature is currently available in English for US users on both desktop and mobile platforms.
However, the move raises questions about the monetisation of AI-driven search features. Some industry observers speculate that by directing users back to search results, Google may be increasing opportunities for advertisers, particularly as search ads become more prominent in these additional results. The feature’s expansion comes on the heels of similar actions taken by Microsoft Bing, suggesting a growing trend of integrating search results with AI-driven overviews to boost web traffic and advertiser visibility.

ChatGPT memory update: remembers info across all chats.

OpenAI has rolled out an enhanced memory system for ChatGPT, enabling the AI to remember information across all conversations. This update, available to Plus and Pro subscribers, allows ChatGPT to deliver more tailored responses by drawing on past chats, preferences, and interests, without requiring users to repeat themselves.

The new memory functionality operates in two key ways: saved memories and chat history reference. Saved memories allow ChatGPT to remember specific details, such as user preferences, while the chat history feature enables it to reference past conversations to provide more relevant answers, even when users haven’t explicitly asked it to retain certain information. This development marks a significant expansion of ChatGPT’s memory capabilities, making interactions more fluid and dynamic.
Users have full control over the memory feature, with options to turn it off entirely, delete specific memories, or clear all saved data. Additionally, users can start “Temporary Chats” that do not use or create memories. Importantly, sensitive information like health details will not be stored unless explicitly requested by the user. These privacy controls give users flexibility in managing what the AI retains while ensuring transparency in the system’s operations.

For marketers and SEO professionals, this upgrade presents valuable opportunities. With ChatGPT now able to remember the brand voice, past SEO discussions, and project details, users can expect a more consistent and efficient workflow. As the AI learns from ongoing interactions, it becomes increasingly adept at supporting tasks like content creation and SEO strategy development, offering even more value over time.