In-feed Ads In-feed Ads are TikTok's native ad format, appearing as regular videos in users' "For You" feeds. These ads can be up to 60 seconds long with sound and include clickable CTAs and links. They blend seamlessly into the user experience, making them effective for driving engagement, website traffic, and app installations.
Hashtag challenges Branded hashtag challenges tap into TikTok’s creativity by inviting users to create content around a specific hashtag. This approach drives engagement as users are motivated to join in for a chance to be featured or go viral, leading to a surge of user-generated content and significant brand awareness.
Topview Ads TopView Ads are TikTok’s premium ad format, displaying as the first thing users see when opening the app. These full-screen, up-to-60-second ads offer high visibility and are ideal for making a strong initial impact with engaging content. Perfect for major campaigns, TopView Ads ensure maximum attention and presence on the platform.
Branded effects Branded effects let brands create custom filters, stickers, and effects for users to add to their TikTok videos. This interactive format enhances brand recall and affinity by encouraging creative user engagement and is often paired with Hashtag challenges to boost visibility and interaction.
Spark Ads Spark Ads enable brands to boost organic content, whether from their own account or from users. This format amplifies user-generated or successful posts, enhancing visibility while preserving authenticity. Ideal for brands wanting to elevate organic content performance and connect naturally with their audience.
Research & strategy creation Our TikTok strategy begins with thorough research and planning. We analyse your target audience, industry trends, and competitor activity to craft a customised strategy that aligns with your brand goals. This foundational work ensures that your campaigns are built on insights that drive engagement and success on TikTok.
Campaign targeting Precise targeting is key to TikTok's success. We identify and hone in on the demographics, interests, and behaviours that matter most to your brand. By strategically targeting the right audience, we maximise the effectiveness of your ads, ensuring that your message reaches those who are most likely to engage and convert.
Asset creation Content is king on TikTok, and we specialise in creating assets that resonate. Our team of creative experts develops visually compelling and engaging content tailored to the platform's unique style. From short-form videos to interactive elements, we ensure your assets capture attention and encourage user interaction.
Post promotion Once your content is live, we amplify its reach through targeted post-promotion. Our promotion strategies are designed to increase visibility and engagement, helping your brand gain traction quickly. We use TikTok’s unique promotional tools to ensure your posts are seen by the right audience at the right time.
Ongoing optimisation TikTok’s fast-paced environment requires agile strategies. We continuously monitor your campaigns, making data-driven adjustments to optimise performance. Whether it’s tweaking targeting, refreshing creative assets, or adjusting budgets, we ensure your campaigns are always performing at their best.
Reporting Transparency and insight are at the core of our service. We provide detailed reporting on your TikTok campaigns, giving you a clear view of performance metrics, audience engagement, and ROI. Our reports are easy to understand and actionable, helping you make informed decisions for future campaigns.now
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