Why use LinkedIn for business?

LinkedIn has become an indispensable tool for businesses in today’s digital landscape. Including more than 55 million registered companies, LinkedIn offers an unparalleled platform for professional networking and business growth. One key advantage of LinkedIn is its ability to reach a highly targeted audience.

By leveraging its advanced search and filtering options, businesses can connect with individuals based on industry, job title, location, and other relevant criteria. This precision targeting ensures that your message reaches the right people, increasing the chances of generating quality leads and forging valuable business connections.

LinkedIn provides a wealth of opportunities for brand exposure and thought leadership. Through features like company pages, articles, and posts; businesses can showcase their products, services, and industry expertise to a global audience.

On average, LinkedIn users are 20 times more likely to share a post than users on other social media platforms, providing businesses with a higher potential for virality and brand exposure. Using LinkedIn as part of your social media strategy can be a game-changer for your business, allowing you to connect with professionals, showcase your brand, and drive meaningful results.

Our LinkedIn management service

LinkedIn audit

We conduct a thorough social media audit of your business’s LinkedIn account by carefully examining and evaluating your LinkedIn profile. We will ensure that it is optimised to its fullest potential to benefit your business.

  1. Review and update profile information.
  2. Optimise keywords and tags for better search visibility.
  3. Evaluate content strategy and alignment with brand messaging.
  4. Analyse engagement metrics to identify successful content.
  5. Assess overall profile performance, followers, and connections.
  6. Benchmark against competitors for differentiation opportunities.
  7. Develop an action plan to address areas of improvement.

Regularly auditing your LinkedIn profile ensures optimisation, engagement, and alignment with your business goals.

LinkedIn account setup

We will create a LinkedIn account for your business, ensuring it reflects your brand identity. Our team of experts will optimise your profile by:

Adding a compelling business description that effectively communicates your value proposition.

Incorporating relevant keywords to improve search visibility.

Uploading a professional-quality company logo and cover image.

Inputting accurate contact details, including your website URL, phone number, and email address.

Showcasing key achievements, awards, and certifications to enhance credibility.

Content strategy and asset creation

To ensure your professional connections stay engaged, it’s crucial to consistently share captivating content. At Click Consult, our social media experts can create original content based on your products or services and create posts directing users to your original blog posts and thought-provoking articles. We offer a range of custom post types, including:

  • Engaging posts with informative and useful content, such as updates to your products and services.
  • Sharing high-quality external content that adds value to your connections, presenting diverse perspectives and industry updates.
  • Creating original photos, graphics, and visually appealing assets to grab attention and enhance engagement.
  • Producing original video and animation content to captivate your audience and convey your message in a dynamic and engaging format.
  • Company Updates and Milestones: Sharing exciting updates about your company, such as product launches, events, awards, and important milestones, to keep your connections informed and engaged.
  • Promotion of Research and Original Content: Sharing links to your latest research, whitepapers, case studies, and other original content to showcase your expertise and provide valuable insights to your connections.

By leveraging our expertise in social media management, we can help you maintain an active and engaging presence on LinkedIn, ensuring that your professional connections remain interested, informed, and eager to interact with your brand.

Content scheduling

We leverage industry-standard scheduling software to efficiently manage your content posting. Our innovative software allows us to upload social media posts, including visuals, and schedule them strategically for optimal impact. With complete flexibility, there are no limits to how many posts we can schedule. We want to ensure that you are maintaining an optimal social media presence at all times. Experience seamless social media management powered by Click Consult’s advanced scheduling software.

Engagement strategy

As part of our social media management service, we understand how important it is to create and execute a strong engagement strategy for your business through community management. In order to build trust within your LinkedIn community, you need to ensure that you are engaging with your audience, this is key for building your LinkedIn presence. We take a very authentic and natural approach when it comes to engagement strategies. By following these below approaches, we can create an engaging and vibrant LinkedIn presence for your business, foster meaningful connections, and drive valuable engagement with your target audience:

Thoughtful audience engagement

Actively engage with your audience by responding to comments, messages, and connection requests promptly and thoughtfully. This creates a sense of community and encourages further interaction.

Participate in relevant groups

We will identify and join LinkedIn groups that align with your industry or target audience. By actively participating in discussions, sharing valuable insights, and connecting with like-minded professionals, we can expand your network and increase brand visibility.

Monitor analytics and optimise

Regularly analysing LinkedIn analytics allows us to gain valuable insights into what's working and what's not. We would monitor engagement metrics, such as post reach, likes, comments, and click-through rates, and use that data to refine our strategy for even better results.

Keep up with trends and updates

Our social Media experts are committed to staying up-to-date with the latest trends and LinkedIn's algorithm updates. This ensures that we continuously adapt our strategy to take advantage of new features and maximise engagement opportunities.

Hashtag groups

We can join up to three hashtag groups relevant to your industry and get involved in the conversations that are happening in real-time.

Our social media services

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

Our latest insights

view more
Facebook Twitter Instagram Linkedin Youtube