Impressive results from a successful campaign left this client very happy
Netflights is a leading UK-based flights and package holiday provider. The company is part of the Gold Medal Travel Group, which is a member of the dnata Group and part of the Emirates Group. The brand has been established for over 40 years and has been operating online since 1995.
Netflights’ mission is to provide holidaymakers with ultimate travel experiences at affordable prices. With free to use search technology and practical information regarding flight bookings and destinations, the company markets itself as a ‘one stop shop for all your travel arrangements’.
With Netflights, users can quickly and easily compare market rates on flights, hotels, package holiday deals and car hire. They can also book with confidence due to ABTA protection. One in 3 flights in the UK is booked through Netflights.
Netflights operates in an aggressive market, where many competitors are battling for users’ attention and, crucially, their bookings.
Netflight challenged Click Consult to increase the number of flights they sold through their website with our Conversion Rate Optimisation (CRO) service.
Before we started CRO testing, we took great care to plan a strategy that was right for the client and generate the correct hypothesis. We worked in close collaboration with Netflights to formulate a workable delivery plan that would meet their business objectives.
The hypothesis usually started from a recommendation we made based on our informed UX experience or potential UX issues highlighted by sessions viewed on User Replay. We also took steps to verify that design changes in the development pipeline would not have a negative impact on conversion.
Our experts were responsible for building the CRO tests and delivering a comprehensive QA process. For Netflights, we averaged four tests per month.
Netflights reaped the benefits of our carefully developed strategy, which was informed by our wealth of knowledge and experience. The brand saw increases in sales thanks to our campaign.
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