Welcome to linkTRAX®, an industry-leading outreach management platform, designed to provide data-driven analysis and visibility into our clients’ outreach campaigns.
linkTRAX® is our custom-made platform, used to monitor, analyse and track our clients’ outreach activity. The system offers a range of unique features that allow our organic search experts to identify the most suitable bloggers to connect with during our clients’ outreach activity, ensuring that each strategy involves contacting right people, with the right content, at the right time.
A fundamental component of our platform’s functionality is to actively monitor links after placement, providing real-time data surrounding the quality and longevity of our campaign activity; ensuring links do not break or disappear. By tracking previous placements, we can also ensure that each blog placement is unique for each of our clients, maximising the SEO benefit of our outreach activity.
Quite simply, our linkTRAX® technology forms the backbone of our organic search (SEO) clients’ outreach and digital PR activity. Our experts utilise the platform to formulate bespoke, intelligent and data-led strategies, each devised with our clients’ unique business objectives in mind. The platform’s functionality allows our experts to pro-actively monitor all of our clients’ links after placement, ensuring that our outreach activity not only creates a natural backlink profile, but also has a positive impact on our clients’ organic visibility. Some features of the tool include: