Pardot

Why we use Pardot

The vast majority of all email marketing is data driven and, by creating or using tools that allow clear segmentation, we help to deliver the right message to the right people at the right time.

Not only can this be a cost-effective technique, but it allows brands to concentrate on the content that really matters to their customers, content which is unique, engaging and targeted to their needs at each stage of their journey to purchasing or becoming a qualified lead.

Marketing automation software allows marketers to automate the processes of sending marketing emails, managing drip nurturing campaigns, segmenting prospects, scoring leads and analysing campaign results. By scheduling the release of tailored content to their audience in advance, using strategic behaviour triggers in place to prompt their send, these campaigns can be left in place to run their course or until a content refresh is needed.

Platforms such as Pardot also integrate customer relationship management (CRM) software, ensuring that there is alignment of the sales and marketing departments. As a result, all parties are able to work towards the same goals with ease and leads can be followed up efficiently.