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Turning visitors into returning customers

Remarketing involves showing targeted ads to users who have previously interacted with a brand’s website or digital content, aiming to re-engage and convert them. We leverage advanced tracking technologies and data analysis to create personalised ad campaigns that remind users of their previous interactions, presenting tailored messages and offers that encourage return visits and conversions.

By using sophisticated segmentation and dynamic ad creation, we ensure that their remarketing efforts are relevant and compelling, increasing conversion rates and enhancing customer retention.

Our remarketing service

We tailor our remarketing campaigns exclusively to user segments depending on their previous levels and varieties of engagement, the pages they have viewed, the source the users entered your site via and through actions performed on the site. We’re also able to take remarketing one step further, using dynamic remarketing ads. These are the most personalised ads, showing users the exact products that they have viewed during their visit to your site, or can also be useful for lead generation business sectors. When a user visits your webpage, cookies track information about their visit to determine their interests. We can then target those prospects across third party websites, encouraging them to revisit your website. Remarketing ads can even include an added incentive to re-engage your prospect, such as a discount or special offer. Our remarketing model has a range of segmentation options, providing complete control over who can view your ads, these include:

Non-converters

Leveraging Google Ads, we can target users that have failed to convert by segmenting those with long session durations or a high number of pages visited.

Cross-selling

If a user is looking for a new outfit and bought a dress from your website, we can remarket to these users to cross-sell your accessories range.

Time decay

Sllows us to display one ad within a certain time period from engagement and then another a specified time after. The second ad can then switch to a stronger promotion, larger discount or different call-to-action.

What can remarketing do for your business?

The cost of acquiring new customers can be up to 25 times more expensive than retaining existing custom. Remarketing helps you to retain your customers, but also to re-engage those near misses – the customers that could have been!

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Retain customers

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Reengage cart abandons and near misses

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Improve profitability

Remarketing in action

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
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Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
View Case Study
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Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
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Click Consult Paid Media Team

Meet our remarketing experts

With a commitment to data and experimentation backed with decades of collective experience, our team of remarketing experts are exactly the people you need to help you re-engage your audience and improve profitability.

Great agency at the forefront of search marketing. Fantastic account management coupled with real experts working on your campaigns = a winning combination.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Since moving from our old PPC supplier to Click, we have seen some very impressive results all round! All key PPC metrics have moved considerably in the right direction. ROAS, Conversions, Conversion Value, Clicks and Impressions are all up, and CPCs are down considerably.

We’re very pleased that we made the switch to Click, and we’re so impressed with their PPC work that we have just given them some SEO projects too!
Jack Stubbs Marketing Manager

We’ve been impressed by the way Click quickly grasped the positioning of our business and focused our PPC campaign around our objectives. Click didn’t just view our PPC campaign in isolation, but looked at our business strategy as a whole and how paid search could fit in with and complement other areas of our marketing activity

Having worked with previous PPC specialists with ‘good’ results, we wanted to find a company that could achieve ‘great’ results for our business. Click Consult did this through a more streamlined targeted approach, which consequently had two two main benefits, maximising our PPC budget and driving our enquiries to levels we have not seen previously.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

We have done too well in our lead gen efforts this quarter and have produced more leads than our sales team can handle!
Linda West Director of Marketing

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Our display advertising services

Display advertising allows brands to massively increase their reach - and to reach their target audiences in places you know they already visit. With the right display advertising strategy, brands can ensure that their paid media budgets are returning exceptional ROI.

We turn brands into leaders

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Remarketing FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is remarketing?

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Remarketing is a function of Google Ads and other advertising platforms which facilitates ad serving to consumers that have previously engaged with your site or used your app, making it easier for brands to serve personalised, dynamic ads to consumers and to stay at the forefront of a consumer’s mind until they are ready to make a decision.

Consider your average day online, while mostly you may be unaware – how often do you spot items you’ve previously considered purchasing?

Ads targeted to deliver maximum ROI

You’re just a few clicks away from speaking to our award-winning team of paid media experts.

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