It starts with a concept Every great campaign starts with a unique and creative concept. We work with your brand to determine the objectives and campaign KPIs that will support your business goals. By developing this understanding of the objectives for the campaign, our team of expert content marketers can ensure a campaign concept is developed specifically to meet those requirements. Whether as part of a long-term SEO strategy or to build brand awareness, our campaigns can do it all.
It progresses with research There’s no one-size-fits-all approach to how campaign strategies are designed or executed. A vital period of in-depth research is required and forms the foundation of any successful content marketing campaign. The research phase is where we analyse your brand’s industry and target demographic; identifying the most effective type of content and delivery method for your audience. We then explore how this can be leveraged through our existing relationships with bloggers and influencers.
It becomes a strategy Based on your brand’s objectives and our research, we develop a campaign strategy which aims to meet business needs. Using our in-house outreach management platform, linkTRAX, the team can identify influencers to involve in the campaign, and begin engaging with them. We then design a strategy that encourages digital influencers to share the story of the campaign. Pivotal to our campaigns is often the creation of bespoke visual content which is highly shareable and audience-relevant – providing its own incentive to share.
It flourishes through creativity Exceptional content helps you to stand out from the competition even in a crowded field, it provides your customers with a useful resource, is loved by search engines and is highly shareable to increase its reach. The aim of this content is to help influence consumer behaviour by encouraging customers to interact with your brand, broaden your audience, and build natural, organic links to your site from respected sources. This can only be done well with content of the highest quality and with great creativity. The aim of every campaign is to develop brand awareness and encourage a natural pick up of your campaign, which will ultimately develop your online visibility.
It succeeds through relationships An essential element of our content marketing campaigns is genuine relationships – we strive to build and maintain productive working relationships with influencers, and offer them only content we know will appeal to them and their audiences. We’re committed to content partnerships on an individual basis, helping to craft bespoke content, while encouraging their input and collaboration where appropriate. We use linkTRAX, our bespoke outreach management platform to identify the most suitable influencers to connect with during your campaign. By taking into account more than just the domain authority of their site – looking at language, location, interests represented, audience size, influence and more – we ensure that each campaign reaches the right people, with the right content, at the right time.
It improves through reporting As well as receiving performance stats throughout the duration of a campaign, you’ll receive an in-depth report analysing the success of the campaign, in particular looking at the quantity and quality of links earned, number of brand mentions, how the campaign performed on social media and any impact on organic visibility, rankings, traffic and more. Through the reporting process, we are able to learn that little bit more about your brand and your audience, ensuring that every campaign is an improvement upon the last.
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