what is paid search click consult

What is paid media?

From paid search through to paid social and everything in between, paid media is unique among the marketing specialisms in that it is uniquely measurable and trackable – so that you can ensure that your budget is making a real difference to the bottom line. The main issue is understanding what kind of campaign works on which platform, on which device and at what time – that’s where Click Consult’s decades of experience comes in.

Paid media is a marketing skillset that covers the diverse range of paid advertising options available to brands online. With each social media platform offering its own advertising options (except Facebook and Instagram which share the parent company platform) in addition to Microsoft Ads, Google Ads and the available ad options on Amazon not to mention the numerous programmatic targeting platforms (or demand side platforms – DSPs), paid media represents a huge range of possibilities that, through research and experience, can deliver major returns on ad budgets.

Our paid media service

With so many potential platforms, different ad types and add-ons, it can be difficult to know where your brand fits in the wide and growing paid media eco-system. However, by consulting closely with our brands and through thorough research, we look to ensure that your budget is spent in the right way to reach the right audience to make a real difference to your brand’s profitability.

Whether you’re looking for brand exposure, to earn new followers, increase sales, downloads or submissions, Click Consult will ensure that your budget delivers the best return by using the right ads on the right channels to meet your unique objectives. Paid media may be uniquely trackable, but it takes passion and experience to ensure that every new piece of the puzzle is used to deliver revenue growth and that campaigns consistently hit targets.

The paid media service we provide can also be complemented by the set-up of Google Analytics reporting for your brand, conversion rate optimisation through multivariate testing, and can offer live reporting through Google Data Studio to help stakeholders monitor and understand progress.

GOLD winners at the Digital Impact Awards for our paid media campaigns

In October 2023, Click Consult & Mr Clutch Autocentres won Gold at the Digital Impact Awards for the outstanding work and impressive results they have achieved for their paid media campaigns. Judges thought that the results were not only exceptional, but they were achieved while prioritising the clients future success.

WINNER (Gold): Best use of digital from the transport and logistics sector.

“The results were impressive as they showed a clear connection between the development of the PPC strategy and customer engagement. One judge thought this would have a great impact in the long-term, making Mr Clutch a clutch player in the auto services sector.”

View case study

Great agency at the forefront of search marketing. Fantastic account management coupled with real experts working on your campaigns = a winning combination.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Since moving from our old PPC supplier to Click, we have seen some very impressive results all round! All key PPC metrics have moved considerably in the right direction. ROAS, Conversions, Conversion Value, Clicks and Impressions are all up, and CPCs are down considerably.

We’re very pleased that we made the switch to Click, and we’re so impressed with their PPC work that we have just given them some SEO projects too!
Jack Stubbs Marketing Manager

We’ve been impressed by the way Click quickly grasped the positioning of our business and focused our PPC campaign around our objectives. Click didn’t just view our PPC campaign in isolation, but looked at our business strategy as a whole and how paid search could fit in with and complement other areas of our marketing activity

Having worked with previous PPC specialists with ‘good’ results, we wanted to find a company that could achieve ‘great’ results for our business. Click Consult did this through a more streamlined targeted approach, which consequently had two two main benefits, maximising our PPC budget and driving our enquiries to levels we have not seen previously.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

We have done too well in our lead gen efforts this quarter and have produced more leads than our sales team can handle!
Linda West Director of Marketing

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Everyone who has worked on our account has always shown a great level knowledge in their area of expertise, always going above and beyond to give us the best service, working collaboratively across agencies and channels.

Working with Click for the past 6 months, there has not been a single thing I have disliked, their problem solving approach is always positive and proactive, the team are genuinely a pleasure to work with!
Andrea Bent Senior Digital Marketing Specialist

What can paid media do for your business?

Paid media is among the best methods for converting your current audience as well as expanding it; the technique offers numerous opportunities to be present at each level of purchase intent and, in addition to reaching consumers far beyond your own base, our proven process of optimisation to improve efficiency, remarketing lists and other cookie based personalisation make it a powerful tool for improving profitability by:

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Reaching the right people at the right time

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Targeting ads by platform, device, demographic and more

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Maximising profitability through testing and tracking

Who we've helped...

Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
View Case Study
Boohoo Case Study Slider Image

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
Chums Case Study Slider Image

Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
Truprint Case Study Slider Image
Paid search team Click Consult

Our paid media team

Our team of highly talented paid media specialists have decades of experience from search to social, Amazon to Google Ads and have created ads for some of the biggest brands in Europe. With a real passion for paid media, our team has delivered measurable results on all platforms, whether setting up a brand’s first paid media campaigns or revolutionising underperforming accounts.

Our paid media services

From paid search through to paid social and everything in between, paid media stands alone among the marketing specialisms in that it is uniquely measurable and trackable. This allows brands to ensure that their budget is making a real difference to the bottom line. The main issue is understanding what kind of campaign works on which platform, on which device and at what time – that’s where Click Consult’s decades of experience comes in.

We've helped to grow brands of all sizes

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Chums logo
boohoo logo
LloydsPharmacy Online Doctor Logo
Age UK Logo
Sanofi Logo
ABTA Logo
Regatta Logo
Kwik Fit Colour Logo
Chill Insurance Logo
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Paid Media FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful

What is paid media?

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Paid media is uniquely measurable and trackable, making it a one-of-a-kind marketing specialism. It covers a wide range of paid-for advertising options available to your business, including pay-per-click (PPC), paid advertising and paid social.

Why is paid media important for a business?

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PPC is a great avenue for reaching (or even exceeding) various business objectives and KPIs relevant to your company; such as increasing traffic, driving leads, and generating revenue.

It enables businesses to personalise communications to a specific audience, allowing businesses to promote directly to people who are more likely to be interested in their product.

Does my business need paid media?

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Paid media allows a business quick results through instant access to leads, helping businesses generate more visibility, engagement, and revenue by:

  • Reaching people at the right time
  • Highly targeted ads by platform, device, demographic and more
  • Refined testing and tracking

How soon would I expect to see results from paid media?

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Through research and experience, paid media can deliver returns on ad budgets almost immediately.

How much does paid media cost?

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Our bespoke strategies mean bespoke prices, where we undertake a review of your existing position and give you pricing options dependent on your KPIs.

Ads targeted to deliver maximum ROI

Enter a few details, and you can speak to our award-winning team of paid media experts.

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