Campaign targeting
LinkedIn has several fantastic targeting options and our experts will consider each to establish the best uses for your brand. These include:
Target by demographics - As well as being able to target standard demographics, for example, ‘women aged 25 – 34’, we can increase the granularity of your targeting, for example, ‘women aged 25-34 who have high disposable incomes’. Targeting filters include: geography, company name, industry, company size, job title, job function, seniority, school, skills, age, gender and groups.
Target by placement - Another advantage of LinkedIn advertising is the ability to target various demographics with ads that are tailored to their wants and needs. LinkedIn allows us to target your ads to users in the most effective formats for them. Ads can be placed on a member’s: profile page, homepage, inbox, search results page or group pages.
Ads on the LinkedIn Audience Network - The LinkedIn Audience Network is a collection of websites that partner with LinkedIn to display ads on their pages. This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other websites.