Research & strategy creation We don't believe in a one-size-fits-all approach. That's why we combine agility with in-depth research and strategic planning to craft winning Instagram ad campaigns for your brand. By analysing your target audience and diving deep into demographics, we establish a laser-focused primary strategy that maximises the impact of your initial push.
Campaign targeting Each platform offers varying degrees of targeting, and while Instagram has many of the features of its parent platform, it is still a different animal. Guided by the established strategy, our experts will build a profile or series of profiles which your campaigns will then use to determine the demographic, content type and more that will be used to best meet and exceed your Instagram KPIs.
Asset creation We’re lucky enough to have access to a talented in-house design team which can create the content required for your Instagram campaigns, but also ensure that the visual content is, like the written content, of sufficient quality to capture the attention of your target audience, build relationships and earn sales.
Post promotion Ever crush an Instagram post but wish even more people saw it? Paid promotion unlocks that potential! Boost your best content, reach new audiences beyond your followers, and get your work in front of more eyes. This secret weapon is available to pages with just 50 likes – let's unleash it!
Targeting options Your ads will appear in the feeds of users while the targeting options offered by Instagram, and optimised by us, will ensure that your brand appears in front of only the most relevant users. Presently, the following targeting options exist on Instagram: Location - specify locations such as counties, regions, cities etc. Demographics - specify demographic features such as age, gender and languages. Interests - targeted based on information such as: apps they use, ads they click, accounts they follow etc. Behaviours - based on activities on and off Instagram and Facebook. Custom Audiences - users you already know (based on email addresses or phone number). Lookalike Audiences - users which are similar to existing customers. Automated targeting - automatically generated audiences based on a variety of signals (which include location, demographic and interests).
Ongoing optimisation Every journey starts with a step, and successful Instagram campaigns are no different. We set clear goals and strategies upfront, but the beauty of social media is its constant evolution. Through ongoing optimisation, we can fine-tune budgets, target audiences, and even content formats based on real-time data. This ensures we're constantly learning and adapting to maximise your impact on Instagram.
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