Paid social advertising services

What is Facebook advertising?

Facebook currently boasts almost 3 Bn active monthly users who use the platform to connect with their friends and families. The social networking platform is installed on three out of four smartphones and more than half of Facebook users visit the platform every day. With users relevant to your brand almost guaranteed to be on the platform, Facebook is the social network to advertise on.

Facebook advertising is a combination of specific paid placements and post boosting which can appear in either the ad section on the right-hand side of the page (on desktop) or within the newsfeed proper. Facebook’s main USP, however, is the level of targeting available – and Facebook advertising is therefore an exercise in targeting as much as advertising.

Our Facebook advertising service

Whether you’ve chosen Facebook alone, or as part of a wider paid social strategy, our Facebook advertising service can include the following:

Research & strategy creation

An in-depth process of research and strategy creation which, while we always remain agile, will drive your initial campaigns and, through reviewing your account, targets, demographics etc. will establish the primary strategy for your brand’s Facebook advertising campaigns.

Campaign targeting

Each platform offers varying degrees of targeting, and Facebook is no different. Using the established strategy, our experts build a profile which our Facebook campaigns can then use to determine the demographic, content type and more that should be used to meet KPIs.

Asset creation

Our in-house content creators can create the paid campaigns that will help you succeed on social, but also ensure that the content is of sufficient quality to capture attention, build relationships and earn sales.

Post promotion

For brands with a healthy organic presence on Facebook, a paid social campaign can, and often should, include promoting your best performing and most useful posts to improve their reach and help get your best work in front of the most people possible. When you promote a post, you can choose to reach more of the people who like your page or expand your audience to everyone on Facebook. This feature is available to pages with 50 likes or more.

Targeting options

Your ads can appear in your prospects’ news feeds and in the advertising spaces along the right-hand side of the page, whilst the targeting options offered by Facebook and optimised by us will ensure that your brand appears in front of the most relevant users.

Ongoing optimisation

No strategy is ever perfect from the start, so we ensure that our paid social campaigns are subject to ongoing optimisation – whether the budget needs increasing or reducing, the targets need to be amended or the content needs to be changed or delivered in different ways, we can discover this during a campaign and can optimise the campaign to perform better.

What can Facebook advertising do for your business?

With one of the largest user bases of any social media platform worldwide, Facebook advertising offers brands the chance to improve traffic to their site, views of videos, reach of their posts and, eventually, sales of products and services. The global nature of the platform, and its enormous active user numbers mean that Facebook advertising can reach your audience targets wherever and whoever they happen to be.

Who we've helped

Social Media & Paid Social

See how our teams delivered an integrated strategy across organic & paid social to deliver fantastic international results.

10,209 total engagements
4926 website clicks
+ 727 new page likes
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Paid social advertising team Click Consult

Our paid social team

Our team of Facebook advertising experts have a comprehensive knowledge of both Facebook and its advertising offering. With a huge amount of experience and knowledge available, our team are uniquely placed to build your Facebook advertising strategy and enthusiastic about using the paid social method to boost your brand’s profitability.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our paid social services

Paid social advertising is a key element of the marketing mix, and brands have for, some time, been leveraging Twitter, Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

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LinkedIn advertising

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Twitter advertising

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YouTube advertising

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Instagram advertising

We've helped to grow brands of all sizes

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Ads targeted to deliver maximum ROI

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