Paid social advertising services

What is paid social?

Paid social advertising is a key element of the marketing mix, and brands have, for some time, been leveraging X (formerly Twitter), Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

Encompassing paid ads and sponsored or promoted posts that appear on social networking platforms, social media advertising can be used to send traffic to your profile pages or website and are often used to create an initial buzz around content or to generate awareness of a brand or product.

The best social strategies require you to make a connection with your target audience, and paid social allows you to improve your reach to a new, untapped user base – or to strengthen the bond with your current audience.

Our paid social service

We are able to act as a social media advertising agency on your brand’s behalf, and will review your overall business objectives and marketing strategy to determine the best methods to reach and engage with relevant users, whether it is via B2B, B2C or a combination of both. Using business and industry data, such as that from Facebook Audience Insight and Hootsuite, we will match your audience profile with the available targeting options in order to increase relevancy, ensure the performance of your paid social budget is maximised, and all KPIs are met or exceeded.

Research & strategy creation

The first step of any paid social endeavour should always be an in-depth process of research and strategy creation – while these strategies are, obviously, subject to change as new information arises (whether from the campaign itself or from further research or update to whichever social media platform), it is important to have a strategy in place that can drive your initial campaigns and, therefore, through reviewing your accounts, targets, demographics etc. we will establish a primary strategy for your brand’s paid social.

Campaign targeting

Although each platform offers varying degrees of targeting, what doesn’t change is the experience it takes to get it right – and Click Consult has that in spades. Using the established strategy, our experts will build a profile which our paid social campaigns can use to determine the platform, demographic, content type and more that should be used to meet KPIs.

Asset creation

With in-house content creators with skills in text, imagery, video, animation and more, we can not only create the paid campaigns that will help you succeed on social, but also the content that will help you to capture attention, build relationships and earn sales.

Post promotion

For brands with a healthy organic social media presence, a paid social campaign can, and often should, include promoting your best performing and most useful social posts to improve their reach and help get your best work in front of the most people possible.

Ongoing optimisation

No strategy is ever 100% right first time, so we ensure that all of our paid social campaigns are subject to ongoing optimisation – whether the budget needs increasing or reducing, the targets need to be amended or the content we’re promoting needs to be changed or delivered in different ways, these are all things we can discover during a campaign and can optimise for.

What can paid social do for your business?

Paid social is perfect for brands looking to improve the reach of their content as well as those looking to raise awareness more generally. Not only can paid social improve the reach of specific posts or campaign assets, it gets your brand in front of the right people and can lead to improvements in general organic social performance. However, more generally, the benefit of paid social is to get your content in front of the right people – much the same as in paid search, though with a greater scope for targeting.

Who we've helped...

Social Media & Paid Social

See how our teams delivered an integrated strategy across organic & paid social to deliver fantastic international results.

10,209 total engagements
4926 website clicks
+ 727 new page likes
View Case Study
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Our paid social team

Our team of paid social experts have a deep understanding of both the platforms and bidding strategies required to help brands succeed. With plenty of experience and knowledge of their craft, our team are an enthusiastic bunch of paid social evangelists determined to help our clients succeed.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our paid social services

Paid social advertising is a key element of the marketing mix, and brands have for, some time, been leveraging X (formerly Twitter), Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

We've helped to grow brands of all sizes

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