Creating your data feed for Google Merchant Center

id [id]

Required

Your product’s unique identifier

Example
SKU0001

Syntax
Max 50 characters

Schema.org property
Product.sku

• Use a unique value for each product (SKU where possible)
• Retain the ID when updating data
• Use only valid unicode characters.
• Always use the same ID for the same product, whatever country or language

title [title]

Required

Your product’s name

Example
The Really Loud Alarm

Syntax
Max 150 characters

Schema.org property
Product.name

• Describe your product accurately and succinctly, matching the title of your landing page
• Don’t include promotional text (free delivery etc.), or all CAPS
• For variants:
  • Include differences such as colour or size
• For listing mobile devices:
  • Include ‘with contract’ if sold with a contract
  • For the U.S., include ‘with payment plan’ if sold in instalments

description [description]

Required

Your product’s description

Example
A really, very loud alarm.

Syntax
Max 5000 characters

Schema.org property
Product.description

• Accurately describe your product and match the title of your landing page
• Don’t include promotional text like “free delivery”, all capital letters or gimmicky foreign characters
• Only include information about the product. Don’t include links to your shop, sales information, details about competitors, other products or accessories

link [link]

Required

Your product’s landing page

Example
http://www.nominative-determinism.com/asp/sp.asp?cat=12&id=666

Syntax
Max 2000 characters

Schema.org property
Offer.url

• Use your verified domain name
• Start with http or https
• Use RFC 2396 or RFC 1738 compliant URLs (e.g. a comma should be written as: ‘%2C’)
• Don’t link to interstitial pages unless you are legally required
• Use in-domain tracking URLs if required, too many redirects can increase latency

image_link [image_link]

Required

Your product’s main image URL

Example
http://www.nominative-determinism.com/alarm-image1.jpg

Syntax
Max 2000 characters

Schema.org property
Product.image

• For the image URL:
  • Link to the main image of your product
  • Start with http or https
  • Use RFC 2396 or RFC 1738 compliant URLs (e.g. a comma should be written as: ‘%2C’)
  • Make sure the URL is crawlable by Google
• The image should:
  • Accurately depict your product
  • Be of an accepted format – non-animated GIFs (.gif), JPEGs (.jpg/.jpeg), PNGs (.png), BMPs (.bmp) and TIFFs (.tif/.tiff)
  • For non-clothing products, use an image at least 100 x 100 pixels
  • For clothing, use an image at least 250 x 250 pixels
  • Don’t submit images larger than 64 megapixels or larger than 16 MB
  • Don’t scale up images or submit thumbnails
  • Don’t include promo text, watermarks or borders
  • Don’t submit placeholders or generic images
  • Exceptions:
    • In Hardware (663) or Vehicles & Parts (528) categories, illustrations acceptable
    • In any categories, single colour images are allowed

additional_image_link [additional_image_link]

Optional

An additional image URL for your product

Example
http://www.nominative-determinism.com/alarm-image2.jpg

Syntax
Max 2000 characters

• Meet the same requirements for the image_link [image_link] attribute with the following exceptions:
  • The image can include product staging and/or the product in use
  • You may use graphics or illustrations
• You can submit >10 additional images by including this attribute multiple times

mobile_link [mobile_link]

Optional

If different from your desktop page, your mobile-optimised landing page URL

Example
http://www.m.nominative-determinism.com/asp/sp.asp?cat=12&id=666

Syntax
Max 2000 alphanumeric characters

• Must meet all the requirements for the link [link] attribute